What? You Haven't Got a capability Statement?

What's a potential Statement?

As the name suggests, it tells inherent clients what you, or your organisation and staff are capable of. It highlights what your future potential is and reflects on your past successes.

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These are commonly produced as brochures or booklets and are now increasingly appearing in online formats eg, Html, Pdf and self-executable ebooks. (The Entrepreneur Magazine section of "The Weekend Australian" of 25 Feb 2005 ran an report advising that legal and other expert firms are now using electronic media for their potential information). Consist of your logo, corporate colours and graphics so that your store develops corporate identity and branding recognition.

Some organisations and individuals prefer to call them Corporate Brochures, Organisational Profiles, Prospectus' etc. This seems to be the preferred terminology and is, in my opinion, more exact and descriptive.

The good potential Statements produced as printed documents are graphics intense, professionally laid out and attractively produced on hiqh potential papers. The simplest form can be produced in black and white or colour on a cheap laser or inkjet printer.

Why have a potential Statement?

When prospective clients enquire about your services or products, you send them a potential Statement. If they visit your Internet site and don't want to spend time reading about you and your organisation, they can download your file and read it when more convenient.

Clients may pass it to others when recommending your services. You can send one with your proposals, publicity materials, and on other occasions when the occasion presents.

Clients may have dealt with you for years, but only buy the same service. They may have no idea you also supply other services they could use. It spells out what you can do in increasing to what you do for them now.

If you don't tell citizen what you do, how can you expect them to call you when they want something done?

What's in a potential Statement?

It's not a dumb question! There are two trains of thought. One suggests that it should be chock full of verbage about how you can help your clients or prospective clients. The other view is that you simply tell them what you can do and let them determine either they want your services.

The latter selection would recommend you Consist of the following topics and any others you feel are relevant, not necessarily in the order shown:

History: When did your firm launch operations and what has it done since commencement? (Keep it very, very short and succinct)

What You Do: What can you do for clients or what do you sell? Do you need any special accreditations, certificates or licences to do what you do? If so, mention them.

Our Staff: Who is your staff and what special qualifications, experience, awards etc has each staff member got that will help you supply services that are good than your competitors?

Your tool or Resources: If you are renting training venues, hiring out equipment, or rely on resources to earn a living, place some photos in your brochures. As some smart fellow said, 'A photo tells a thousand words'.

Similarly if you have a special way of doing something, try to find evidence that supports it as being the best way, most economical, safest or whatever. For example, if you clean carpets for a living you'll need to use cleaning materials that don't cause fade, are not noxious, don't harm animals or plants, are environmentally friendly and so on. You get the drift.

Where You Find Us: Where is your office, venue, factory, or whatever? How does your client find you? Do you need to Consist of a map?

Contacting Us: Where can you be contacted by phone, fax, mobile telephone, letter, or email? Do you have an Internet site? Where?

Client Testimonials: You can place a list of your clients here under the heading 'Clients' or you can write to your clients and ask them to supply testimony to the quality, cost effectiveness, or anyone of your service. Some of your longer term clients may be willing to accept telephone calls from citizen who are inspecting buying your goods or services. If so, Consist of their taste details so that inherent clients can talk with them.

While a few, considered chosen testimonials are good, too many can bog down an otherwise exquisite potential Statement. Don't make it look like a testimonial contest! Nobody will read more than five or six.

Finally ...

Once you have your potential Statement, either online, in hardcopy or both, make sure you have enough copies to circulate and a plan to upgrade it periodically so it remains current. After all, the last thing you want is for a prospective client to telephone you about a service you no longer provide.

Copyright Robin Henry 2005 - 2008

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How to Make Your Own Printable Invitations for Any opportunity

Even with contemporary technology like email and cell phones, printed invitations have remained the most base way to let population know about your upcoming party and will continue to remain beloved due to the classic rules of party etiquette. Invitations can be a major cost, especially for large parties, like weddings and some baby showers. However, with a minuscule creativity and time, you can make your own printable invitations, even if you have no artistic skills.

1. The first step is designing your card. You can use a uncomplicated word processor like Microsoft Word and if you want, you can go to the Adobe's website at http://createpdf.adobe.com to change your file into a pdf file. pick the proper dimensions and print out a sample on some plain white paper just to make sure it is the right size.

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2. Next, you will want to find the proper card stock to print out your invitations on. Your local office provide store will have these and you can purchase them inexpensively there.

3. Use the word processor to insert text boxes with the words you want on your invitation. Play colse to with the fonts and text color.

4. There are many sites that offer free clip art and pictures that you can use for your invitations. Just do a hunt for "free clip art" on the hunt engines and you will find many sites that provide these services for free. Browse straight through and download the pictures you want and then insert them into your card at the desired location.

5. If you use a background image, make sure it does not obscure the text on the card. Ideally, background images should be watermarked. Most word processors will allow you to pick background images and make them watermarks. Other alternative is to click on all the text boxes and give them solid colored backgrounds.

6. Need a catchy poem or verse? Once again, you can hunt the internet for related verses. For example, if I am making baby shower invitations, then I can hunt for "baby shower poem" or "baby verse" and any other related phrases.

7. Save the specialist copy of the concluded card and print out a sample copy on plain paper to see what it will look like. If it looks good, then you can start personalizing each card and printing it out on card stock.

8. If you do not have a color printer, then generate a personalized copy for each guest and save it as a separate file on a disk. Take the disk to your local print shop and have them print out a invitation for each guest. Some print shops may even print out the invitations for you if you give them the guest list and template. A print shop will cost more than printing them out yourself, but probably less than buying invitations from somewhere else. Plus the stock should look very pro and they may even have the right card stock available. Additionally, print shops can do engraved invitations as well, which are good for upscale occasions like weddings.

Some other guidelines comprise try to stick to a central theme, don't try to use too many pictures and colors, and compare your card to others at card shop to get a feel for what a good invitation should look like. Remember that most invitations are uncomplicated and have just a few graphics and maybe one verse. As you can see, there are infinite possibilities when creating your own party invitations and not only is it a fun project, but will also save you money.

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How to Start a Magazine in 6 Steps

Starting a magazine is not as hard as you would think. I have started any myself and successfully published them for years. Make no mistake, it is hard work, but if you can meet a few key requirements you can get your magazine off the ground.

What are those few key requirements?

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1) You need some money to do this - Every enterprise start up needs some capital and magazines are no different. How much do you need? As small as a few hundred dollars will work (not including your printing costs) to get your first issue on the streets and/or news stands. For a projected higher end book, you will need thousands of dollars dependent on what market you are entering and how big you are going right off the bat. The key will be to learn the skills you need to publish and do the tasks yourself rather than hire an office full of workers and payroll (I will hit on those skills in a small and talk more about cash in a minute).

2) equipment - At least one good computer capable of operating the varied software you will need (Adobe InDesign and at least Adobe Photoshop), a good digital Slr camera like the Nikon D50 which runs about 0, a phone and a trustworthy vehicle.

3) The potential to sell - Magazines big and small run off of advertisements and yours will be no different. I cannot stress sufficient how leading it is to have a solid sales strategy in place before you take on this project. I will talk more about selling added along.

4) Creativity - You can't survive without gift something new to your readers in an keen box and for this being creative is a necessity.

Step #1 - fabricate the Framework

You probably have an idea of what type of magazine you want to publish but from here you need to fabricate some basic framework. Pick a name for your magazine carefully, make sure you are not stepping on anyone's trademark by searching the Us trademark database.

Your website's domain name is also something to reconsider when choosing your name. Hunt for open domains that match your magazine's name as intimately as possible. It is okay to use a few sudo-odd takes on domains for magazines like magazinenameonline.com or magazine-name.com. Register your domain and touch a web development enterprise that you like to start work on your magazine's new website. I personally like 22 Creative as they specialize in websites for magazines. Your website does not need to be awesome right out of the gate, just something pro that is clear about who you are and what your book is about - expect to spend in any place from a few hundred dollars to thousands here. A website is an principal part of this process though, do not skip out on this one.

Okay, you have a name and a website, what's next? outline out what you are going to contain in your first issue by writing out an editorial outline. Fancy name but in reality, just write out what you want to feature, how many pages you want to devote to each item and how many pages for ads you want to stash away (this will be dependent on how many ads you sell for your first issue). How many pages should your magazine be? Two factors are in play here. One is the cost of printing the magazine as it costs more to print a bigger magazine obviously, the second is how much editorial can or do you want to produce? You do not need a 100 page book your first go around so, dependent on what your competitors are doing, aim for around 50 pages for a local or lifestyle magazine and 90+ for a magazine you want to distribute on national news stands.

Step #2 - It's Time to furnish Content

Contrary to favorite belief, you do not need an army of 'journalists' to publish your first issue. I have produced content for hundreds of magazines by myself or with the help of just a handful of people, it is not that hard.

Start with item amount one on your editorial outline. Write your text first, development sure to result basic guidelines for writing editorial (Google Hunt it for tons of help). Have friends read the copy and get their honest opinion. Did you lose your readers attentiveness at any point? Are your facts correct? Do you have any typos?

A photograph is worth a thousand words literally. Habitancy like pictures, big, colorful pictures and lots of them. Decide on how many pictures you need for the piece and either or not you can take the photos yourself or if you need to buy them/license them from a stock photo service. If you can take them yourself, head out and start snapping. Take clear, in-focus images and take lots of them. You do not want to have to go back and re-shoot anyone because you did not get the shot. Also, set your camera to take 300dpi images, general smaller resolution images will not work and will look pixilated in the final product - nothing comes off as more rookie than low-res photos in magazines. Remember if you have any Habitancy in your photos, get them to sign a 'model release' allowing you to use their image in your publication. If you need to buy an image from a stock photo website, make sure you buy a 300dpi image that is suitable for printing. Expect to pay in any place from - for each photo, if you encounter a website that charges more, you would be over paying.

After you have knocked your editorial out, sleep on it and go over it yourself. Is it good? How many magazines have you seen that all regurgitate the same tired 'electronics features' of iPhones and some silly anyone that not many Habitancy care about? Lots. You have to have a new take on things if you want to see issue amount 2, 3, 54, etc.

Step #3 - Start Selling Ads Yesterday

New publishers often fall into the trap of just focusing on the creative side of the magazine and not the sales. As an independent publisher, you have to wear both hats. Start by putting together a media kit for your new magazine. A media kit is a concentrate pages, printed out that act as a resume for your magazine featuring all of the details of who your magazine is for, how many you print, your distribution tactics, what ads you offer and how much they cost, etc. In the starting most of your sales will not be because of your media kit, this is just an principal thing to have to leave with prospective advertisers. I could go on and on about how to sell ads for new magazines but if you read it, you would have to send me a pretty big check as that is intimately held data by all in the industry. What I can tell you is start with a plan; call on advertisers that make sense for your magazine. It is a waste of time to try and sell an ad to Budweiser if you are a new magazine that is about quilting - it's just not going to happen. Put yourself in that enterprise owners shoes, would you reconsider it?

Now is not the time to get rich quick. You want to sell ads to pay the bills and hopefully recoup your investment and live. That means price your ad offerings in reality. For an idea of what reality is, try and find out what similar magazines in your market are charging. Do not go to low on your pricing however, believe in the value of your magazine - giving it away free almost guarantees future failure. I know of one magazine that just kept throwing money at itself, starting in new markets without first being profitable in one and to appear successful, they gave away their ad space. A concentrate years later and it is coarse knowledge in the media buying manufactures that no one pays for ads in that magazine ever. If a potential advertiser says they want it for less than you want to sell it for, pass on them politely and come back to them in a few months after you can prove a stronger value to construe your rate card.

Most importantly, offer value to your advertisers. There are a gazillion distinct ways to do this but it all starts with you delivering a strong, readable publication on time. The old under-promise and over-deliver adage works well here.

Step #4 - Layout Time

It's crunch time. Layout is hardly ever pleasurable, my first issue I ever designed took me about 72 hours of work with about 6 hours of sleep in that period - not exactly what I call an awesome good time. Make sure you know how to use your software Before you need to start laying out your pub. Pretty much the whole free world uses Adobe InDesign to layout their magazines. It is a trustworthy and easy to use schedule that will run you about 0 unless you can find a deal. You should seriously reconsider purchasing one of Adobe's Creative Suites that bundles InDesign, Photoshop and Illustrator. Those three programs will take you in any place you want to go in publishing as I have been relying on them for years. Yes that is some costly software but is principal and well worth the money if you are serious about doing this right.

If you flip straight through a random magazine here and there, you will consideration that a lot of them have an inconsistent layout throughout the book, meaning that the fonts and styles convert every few pages or every story. If this appeals to you knock yourself out, just know that it is not a good convention to follow. You need to aim for a balanced flow with your layouts. The first page of content should be very close to the last page and not stray too far in between. Use a text font at or above 8 points and never smaller. Don't forget those pictures, lots and lots of pictures. Learn to use Photoshop to clean your photos up. I have spent at least 60 seconds with every photo I have ever settled in a magazine layout - it is a crime to run photos with zero post work done on them, just a level up crime.

I won't go into an InDesign tutorial, plenty of Habitancy have done that good than I can before.

What you need to ultimately do is end up with a Pdf file for each page of your magazine that you will give to your printer. Name each file a thorough p01_Name.pdf. Covers will be labeled C1, C2, etc. You will have the selection to view proofs of your files before your printer fires up the press to start your job (a big chunk of what you are paying them to do). Always look at every proof of every page; once it gets put on a plate and starts laying down ink, you are locked in.

Make sure you are happy with your printer. If you do not have a printer to print your job, start by talking to Las Vegas Printing to get a quote on your job. I propose getting your concluded magazines carton packed rather than skid packed and wrapped in plastic as this convention guarantees a percentage of waste due to not protecting the magazines on the face of the skid.

Step #5 - Distribution Time

If you are starting a magazine that will have National or a large ranging distribution, head level to one of the two major magazine distributors. I won't name them because they, in my opinion, make it very difficult for start ups to get in the game. I will leave it at that.

If you are starting a locally distributed magazine, read on. Yes there are services that offer to distribute your magazine for you, they will do a poor job and payment you and arm and a leg for the privilege. Distribution is paramount. If no one sees, picks up or reads your magazine then it is just a waste of time, money and trees. A major part of your focus should be dialing in the best distribution strategy possible. Do not just toss magazines in front of stores, bars, etc. And expect them to take the time to place them out in a neat fashion - they will end up in the dumpster out back. Do your own distribution. Personally ask permission from each distribution spot, not only is this the right thing to do but it is a great way to get your name out there and meet a few potential advertisers.

Step #6 - Do it again, and again and again

The process never stops in the magazine game, it is a fight at all times. There will Always be strong competition, new Habitancy looking for their share of a market and times where you feel like you are the only someone that reads your magazine. But if you do not fight at all, it's a guarantee that you will not win. Good luck!

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How To take A Photo Printer Guide - Photo Printer Types

Digital photography has advanced a expansive deal recently and has become the preferred contrivance for most photography lovers. The number of people who print their bear pictures with photo printers is increasing day by day.
If you want to originate taking and printing your beget digital photographs at home or office yet do not know how to settle a photo printer, you'll definitely want to read on.
Types of Photo Printers
Types of photo printers vary and options on offer are mainly inkjet photo printers, portable photo printers, all-in-one photo printers, dedicated photo printers and professional photo printers.
Almost all the novel photo printers in the market today provide expansive quality photo printing. Whether they are quite affordable or more expensive, most of them provide similar photo quality. Where they differ is usually with regards to their hurry and features.
If you will be printing snapshots to fragment with friends and family, almost any inkjet photo printer will be elegant for you. However, if you want to frame and explain your photos or perhaps hang them on the wall in your home, you'll need further consideration in choosing the moral photo printer. Canon PIXMA iP5000, HP Photosmart 8450 and Epson Stylus Photo R800 are some examples of modern celebrated inkjet photo printers.
Dedicated photo printers are built around thermal-dye technology. The maximum print size on these printers is often 4 x 6 inches. Within the same category, there are dedicated photo printers with larger output, up to 4 x 8 inches or 5 x 7 inches, and lightweight inkjets with a maximum 4 x 6 output size. The dedicated photo printers offer very friendly to fine output; although they may offer a small choice in paper size. If the only choice the printer offers is 4 x 6 inches and you want credit card -size prints, for example, you'll either have to print two or three photos on the same sheet or end some photo paper which may be very costly for you in the long term. Epson PictureMate
and Canon Pixma iP6000D are some examples of recent accepted dedicated photo
printers.
Some of the all-in-one printe rs also offer extra features for photo printing. With some
of them you can print photos directly from your camera without connecting to a PC.
Others offer a button for a proof sheet showing every photo on the card. You can select
the shots you want to print with a pen by filling in the ovals that appear under each
proof-sheet image and it will automatically print only the photos you remove. HP OfficeJet
4215, HP PSC 1315 and Canon PIXMA MP780 are some examples of fresh celebrated all-in-one photo printers.
Professional photo printers are mostly ancient by professional photographers and
graphic artists and provide larger outputs as a general rule. They are likely to need a
minimum of 11 x 17 inches (tabloid size)  or 13 x 19 inches (super-tabloid size) .
Professio nals may also need poster size. Professional photo printers usually include
network connections, so you can allotment the printer in an office or a graphic-arts
department. HP Photosmart 8750 Professional and Epson Stylus Photo R1800 are some
examples of unique accepted professional photo printers.
A portable photo printer is a grand choice for you if you are planning to print on the go. Most portable printers offer a edifying print quality and are usually light weighted (between 2 to 5 pounds)  and conveniently sized. HP PhotoSmart 375 and Canon PIXMA iP90 are some examples of novel common portable photo printers.